Make Sure Your Emails Land - And Stay Legal. Sending emails is easy - getting them delivered isn't. At Ellison Soft, we help you fix deliverability issues, improve sender reputation, and stay compliant with laws like CAN-SPAM and GDPR. We audit your existing setup, correct missing or broken DNS records (SPF, DKIM, DMARC), optimize headers, and make sure your sending practices won't trigger spam filters. We also help you implement unsubscribe logic, proper consent tracking, and domain warm-up strategies to ensure your email system is built for long-term success.
Your emails shouldn't end up in spam. At Ellison Soft, we help businesses fix deliverability issues, improve inbox placement, and maintain clean, compliant sending practices. Whether you're using your own SMTP server or a service like Mailgun, SES, or Postmark - we make sure your messages land where they're supposed to: in front of your customers.
Investigate why emails are landing in spam or going undelivered
Analyze bounce rates, sender reputation, IP/domain blacklists
Repair technical issues with SPF, DKIM, DMARC, PTR, and headers
Set up inbox placement testing and reputation tracking
Ongoing logs and bounce/error analysis
Alert systems to flag spikes in delivery failures or complaint rates
Align your broadcasts with CAN-SPAM, GDPR, and CASL regulations
Implement clear unsubscribe logic and footer formatting
Review opt-in workflows to prevent spam complaints
Set up dedicated sender subdomains (e.g., mailer.yoursite.com)
Configure email-sending separation between departments or platforms
Use domain warming and IP rotation strategies if needed
Emails from your site being flagged as spoofed or suspicious
No DKIM/SPF records or improper DNS setup
Gmail or Outlook marking your messages as promotions or spam
Shared servers damaging your sender score
Blacklist triggers from aggressive cold outreach
Businesses with high bounce or spam rates
Anyone sending cold or outbound campaigns
Companies using their own SMTP or switching providers
Developers integrating broadcast tools and need domain setup done right
Fixing deliverability means:
Higher open and click rates
Better sender reputation
Fewer customer service complaints
Long-term inbox trust with Google, Microsoft, and other providers
Absolutely. We work with all major email services - and ensure your DNS, headers, and feedback loops are fully optimized to protect deliverability and domain reputation.
We'll review your opt-in flow, unsubscribe setup, footer format, and consent tracking. We make sure your emails follow the legal rules for both cold and warm email strategies - reducing your risk of fines or spam complaints.
It depends. If you're doing outbound/cold email or using automation tools, we often recommend setting up a dedicated subdomain (like mailer.yourdomain.com) to protect your main domain's reputation and isolate your sending.
We'll check blacklist databases, identify why it happened, and help you get delisted. We'll also set up best practices to avoid reoccurrence.
